As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
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Something has been brewing on twitter for over three weeks now, that game console makers such as Microsoft, Sony, and Nintendo, should be keeping an eye on, as well as game publishers such as Activision, Electronic Arts, and Ubisoft. By extension, you ad agency folks working on these brands should sit up straight, put that pumpkin latte or stanky IPA down for a moment, and take some notes. It's gonna get messy.
While a peek into the hashtag #gamergate may at casual glance look like a hive of wasps and be difficult to read without knowing fifty layers of injokes and gamer-lingo, sites like Knowyourmeme, Forbes, even Breitbart, blogs such as sparkingtruth and countless others too numerous to mention have tried to keep tabs of the events. The hubub has birthed Vivian James who is our poster-girl for this article as I am a sucker for a fellow jaded redhead with green eyes.
It's a messy story that begins in gossip I don't care to repeat, but I'll try to give you the tldr; with the vital info for us advertising people. Gamers have been accused of being rabid death-threat sexist shits, and the "gamer culture" has been wished dead and then declared dead by an onslaught of gaming sites and magazines. The not-dead-at-all gaming culture posse isn't happy at being called names, and gamers are walking away en masse from the gaming review sites, while discussing walking away from buying games in the upcoming large selling season to make a point. As far as consumer protests go you can chose to ignore it if you want, but, there's a problem when the image of the frothing at the mouth lives-in-moms-basement-and-is-a-freak gamer image is promoted by the very media that is a vehicle where you try and sell the games & consoles... We might stubbornly respawn a million times to level up, but we're not all masochists that like our faces slapped before being told what game to buy.
Here comes the part that you, dear adgrunts, need to consider. I'm sure even the new intern guy in accounts will understand this, as our job is expand market and expand market share for the brands we work on. What do you think happens to the market share when all of the media declares the consumers of games downright dangerous misogynists? People will want to step away from that. That shrinks the market. Do you want your clients to risk poor sales during the industry's peak-sales quarter? Digitimes predicts that can happen.
received death threats over this sites content so that cherry was popped years ago. The only reason Dabitch isn't my legal name is because it's an actual family name and Swedish naming laws do not allow random non-relations to take a family name. Ask Deeped Niclas Strandh, he knows about it.
#Gamergate OP deleted from Github the official reply to "why?"
