Gatorade "Lightning Bolt." (2013) 1:00 (U.S.A.)

In which Gatorade congratulates itself for being a product that does what it its supposed to do.

I wonder which came first, the concept for the spot, or the song?

Agency: TBWA\Chiat\Day

Client: Gatorade

Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director: Renato Fernandez
Associate Creative Director: Guto Araki
Associate Creative Director: Gustavo Sarkis

Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Music Supervisor: Michael Gross
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas

Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron

Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill

Production Company: MJZ
Director: Matthijs Van Heijningen
President: David Zander
Executive Producer: Scott Howard
Head of Production: Janet Nowosad
Producer: Betsy Oliver

Editorial: Union Editorial
Executive Producer: Megan Dahlman / Michael Raimondi
Senior Producer: Lynn Luckoff
Editor: Jono Griffith
Assistant Editor: Lola Popovac / Josh Kirchmer

Visual Effects: The Mill
FVX Deputy Head of Production: Enca Kaul
VFX Producer: Will Lemmon
VFX Production Coordinator: Ben Sposato
VFX Lead Artist: Bill Higgins
Colorist: Adam Scott

Stock Research: Susan Nickerson
Executive Producer: Susan Nickerson
Producer: Chris Lutz

Sound Design: Barking Owl

Sound Mix: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan

Music Licensing House: MEGA (Marketing Entertainment Group of America)
Chairman and CEO: Danny Socolof
Director: Madeline Adami

“Lightning Bolt” Music & Lyrics
Artist & Songwriter: Jake Bugg

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