In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Gatorade in India created a vending machine that will only dispense Gatorade if you are sweating. The machine used thermal imaging to determine if you were actually putting in the work or not. They made it contextually relevant by placing it in gyms, as opposed to say, the street. Smart idea to get people to work out harder.
Client: Gatorade
Advertising Agency: Dentsu Webchutney, New Delhi, India
Agency website: http://www.webchutney.com/
Chief Creative Technologist: Gurbaksh Singh
Group Head (Copy): Nitin Jain
Senior UI Designer: Abdullah Khan
Video Production: Akshay Raheja, Rahul Lal
Additional Credits: Hemant Kumar, Moosa Khan, Akshay Anand