Gatorade -- Sweat It To Get It (2016) 1:55 (India)

Gatorade in India created a vending machine that will only dispense Gatorade if you are sweating. The machine used thermal imaging to determine if you were actually putting in the work or not. They made it contextually relevant by placing it in gyms, as opposed to say, the street. Smart idea to get people to work out harder.

Client: Gatorade
Advertising Agency: Dentsu Webchutney, New Delhi, India
Agency website:
Chief Creative Technologist: Gurbaksh Singh
Group Head (Copy): Nitin Jain
Senior UI Designer: Abdullah Khan
Video Production: Akshay Raheja, Rahul Lal
Additional Credits: Hemant Kumar, Moosa Khan, Akshay Anand

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.