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The commercial starts a shot of various people standing waiting. We start with a light breeze that blows their hair and ruffles their clothing. The wind then picks up force to become a stronger wind and eventually a gale as we witness the people interacting and playing with this wind. Just as suddenly as it began, the wind drops and we cut to a shot of the high-speed Gautrain rushing by, indicating that it was in fact the train causing this wind.
TITLE: Wind
AGENCY & CITY: JWT Joburg
CREATIVE DIRECTOR: Ben du Plessis
COPY WRITER: Julia Rutherford
ART DIRECTOR: Sasha Wyite
AGENCY PRODUCER: Maggie Post
DIRECTOR: Keith Rose
PRODUCTION CO & CITY: Velocity Films - Cape Town
EXECUTIVE PRODUCER:Peter Carr
PRODUCER: Grant Davies
DIRECTOR OF PHOTOGRAPHY: Michael Briely
ONLINE POST PRODUCTION CO & CITY: Blade & Pudding
EDITOR (& COMPANY): Willie Saayman – Left Post
COUNTRY OF ORIGIN:South Africa
COUNTRY OF BROADCAST: South Africa