In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
I don't know how prostitution works in the US. I really don't. But I know a little bit about how it works in the UK. Generally what happens is that you visit a website like 'Adultwork', call up a sex worker, organise a time and a place to meet, pay them in cash, have sex, and then leave. You don't send a sex worker selfies or mail them money upfront. Why would you do that? For those wondering, I learned all of this from a Channel 4 documentary, I haven't tried it myself.
Waking up this morning I was greeted with my phone buzzing to the news that Gawker, the US-based 'content aggregate network' or whatever they call themselves, had really, and I mean really messed up again. Well that's no surprise. Ever since Gawker ruined a multimillion dollar advertising campaign for Coke, they've been pretty toxic. Let's get this out the way - if I was a media buyer I would advise my clients to avoid them like the plague.
@Gawker wow. You just ruined this man's life. Wow. Shameful by Gawker.
— tvran23 (@tvran23) July 17, 2015
Simply put, Gawker has always been dangerous. That's not an opinion. This isn't an editorial. That's a fact. However this steps over the line in so many ways. There's no excuse to blackmail someone and hide it behind the flimsy excuse of journalism. There is no excuse. Over the next few days we're going to see a huge backlash against Gawker. Thousands of emails will be written. Tens of thousands of tweets will be sent. Brand managers all around the world will know about it. The only question that remains is a simple one - Brands, do you want to continue advertising on Gawker and having your products associated with blackmail, gay shaming and the pointless ruining of lives? Or do you want to draw a line and say "Enough is enough. This is where we say no more."
.@Gawker I feel gross for reading this and I would like to take my click back, please.
— 3 Namez (@thesarahkelly) July 17, 2015Tweets picked at random in response to Gawker announcement
Friday July 17th 21:20 CET - Gawker has pulled the story and Nick Denton announces here why. The cliff notes are that the story isn't interesting enough.
Gawker is no longer the insolent blog that began in 2003. It does important and interesting journalism about politicians, celebrities and other major public figures. This story about the former Treasury Secretary’s brother does not rise to the level that our flagship site should be publishing.
The point of this story was not in my view sufficient to offset the embarrassment to the subject and his family. Accordingly, I have had the post taken down. It is the first time we have removed a significant news story for any reason other than factual error or legal settlement.
