GE - Enhance Your Lighting / Jeff Goldblum - (2014) (USA)

GE and BBDO New York somehow convinced Jeff Goldblum to be a spokesperson once again. And like so many other campaigns where Jeff Goldblum is a spokesperson, he's being Jeff Goldblum - but with a spray tan and Liberace hair. You see, looking good requires great lighting and nobody knows that better than over-the-top Hollywood types. This bizarro ad features girls in glittery dresses, grand piano hot tubs and that poor little guy who holds up all the stuff mentioned. Like an infomercial meets your gorgonzola nightmare after watching Behind the Candelabra. This feels a little like the warmed over pizza where that gorgonzola was, using the old irony-informecial schtick, but the casting makes it rather amusing. Now, the only thing we don't know is what GE Link really is, apart from a light remote... Like, does GE Link really give me a bright orange spray tan? That would not go with my hair.

Client: GE
Spot: "Enhance Your Lighting"

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
ACD/Art Director: Anne Lac
ACD/Copywriter: Judd Counsell
Group Executive Producer: Anthony Nelson
Senior Integrated Content Producer: Darbi Fretwell
BBDO Music Producer: Rani Vaz

Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Manager: Gabriela Benitez
Account Manager: Sam White
Assistant Account Executive: David Slifer

Production Company: PrettyBird
Director: Tim and Eric
Director of Photography: Andrew Wheeler
Line Producer: Hillary Calhoun

Post Production Company: Prettybird
Editor: Kyle Brown
Assistant Editor: Joe Carugati
Executive Producer: Kerstin Emhoff
Producer: Karl Reid
Visual Effects & Animations: Makana Sylva

Additional Visual Effects: Skulley VFX

Music/Sound Design: Beacon Street
Mix House: Heard City
Mixer: Cory Melious

Graphic Designer: Anthony Madlangbayan

Telecine: Company 3
Colorist: Tom Poole