As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Set to the familiar classical sounds of Georges Bizet’s ‘Carmen Suite No. 2 – Habanera’, this whimsical story ups the quirk to exceptional levels for Georgetown Optician. Featuring Isaac, Irene and Ivan as a family of Addamsesque eyewear obsessives, the pleasure is more in the meticulously set scenery rather than any particularly coherent or inspiring narrative.
There’s a lot done well here; the accompanying posters are (to my eyes at least) something entirely rare – iconic and refreshing. However the strength built by the entertaining vignettes of this film is somewhat dissipated by the length. It needs editing down and condensing to a 1:30 at most. While Adweek makes the rather immediate comparison of Wes Anderson, one might also be reminded of the giant floating eyeballs from the music video PONPONPON (2011).
Client: Georgetown Optician
Agency: Design Army
Chief Creative Officer: Pum Lefebure
Creative Director: Jake Lefebure
Art Directors: Mariela Hsu, Sucha Becky
Editorial Director: Holly E. Thomas
Designer: Gabriela Hernandez
Copywriter: Mark Welsh
Production Coordinator: Margaret Wedgwood
Director, Cinematographer: Dean Alexander
Editor: David Grossbach
Color Grading: CVLT NYC
Camera Assistant: Jonny Myer
Digital Tech: Andrew Becker
Gaffer: Mark Hutchinson
Key Grip : Eddie Homan
Grip, Electric: Jason Hubert
Grip, Production Assistant: Jenna Richardson
Hair, Makeup: Dale Johnson
Hair, Makeup Assistant, Manicurist: Holly Burnham
Wardrobe Styling: Michelle Onofrio
Wardrobe Stylist Assistant: Sophia Rubsamen
Actor - Dad: Larry Campbell
Actor - Teen Daughter: Hallie Hutchinson
Actor - Teen Son: David James
Actor - Young Son: Gage Gunderson
Actor - Young Daughter: Cathryn Short
Voiceover Talent: Donnie
Special Guest: Troy the Beagle
Food Styling: Sidra Forman
Pastry: Leslie Poyourow, Fancy Cakes by Leslie
Props: Amanda McClements, Salt & Sundry
Special Thanks To:
Modelogic Mid-Atlantic
Stacie Vanchieri
T.H.E. Artist Agency
Lynda Erkiletian
Elizabeth Centenari
Sondra Ortagus
Justin A. Batoff
Jeremy Batoff
Henry Wright
Sophie Lefebure
Chloe Alexander
The Voorthuis Family
