GET INTO BET MODE with theScore Bet - (2022) 2:40 (Canada)

theScore Bet worked in partnership with Toronto-based Diamond agency on the campaign creative and strategy. The spots were directed by comedy veterans The Director Brothers, Ryan McNeely and Josh Martin.

"The celebrities in the campaign deliver comedy and also serve to unblock distractions, which we use as an expression of the product. Much like theScore Bet, they help friends lock in their bets and enjoy the game," says Jordan Cohen, Creative Director at Diamond. “We believe that putting the fan experience first is refreshing for the category.”


Campaign Title: Get Into Bet Mode

Brand: theScore Bet


SVP, Content & Marketing: Aubrey Levy       

CEO: John Levy

Director, Marketing Activations: Alannah Della Vedova              

VP, Communications: Dan Sabreen


Agency: Diamond Marketing Group

SVP Creative Director: David Stevenson

Creative Director: Jordan Cohen

Copywriter: Jordan Cohen

Art Director: Bruce Harris

Agency Producers: Tessa Waisglass, Mark Graham

Senior Director, Accounts: Cory Visser

SVP Accounts: Lorri MacDonald

Partner: Josh Diamond   


Production Company: Radke Film Group

Executive Producer: Dan Ford   

Director: The Director Brothers

Producer: Amalie Bruun

Production Coordinator: Helen Carroll


Editorial: Saints Editorial

Editor: Steve Sora

Assistant Editor: Matthew White

Producer: Emily McKay

Executive Producer: Michelle Rich


Online: Darling

VFX Artist: Steve McGregor

VFX Assistant: Russell Hanson

Producer: Morgan Campbell

Executive Producer: Stephanie Hickman                


Colour: Alter Ego

Colourist: Wade Odlum

Executive Producer: Hilda Perreira



Music and Sound Design: OSO

Audio Creative Director: Harry Knazan

Audio Engineer: Leo Hicks

Producers: Jane Heath, Lauren Dobbie


Casting: Mann Casting

Media Agency: Initiative



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