Grand Marnier Presents: The Grand Good Riddance -- The Drink That 2020 Deserves.

Cheers! 2020 is almost over! 

 

As this – for lack of a better word – unprecedented year begins to wrap up, Grand Marnier is looking to celebrate in a rather grand way, giving The Grand 75 in Canada the timely new name it deserves for the remainder of the year: The Grand Good Riddance.

The recipe for The Grand Good Riddance is almost identical to The Grand 75. It calls for 1.5 oz. of Grand Marnier, 2-3 oz. of Champagne, and 0.5 oz. fresh lemon juice. But there’s a key ingredient added that sets it apart – 75 tears of joy that 2020 is almost over, a surprising twist that’s perfectly suited to the year we’ve all had.

This integrated campaign went live November 27^th across three social channels (Pinterest, Facebook and Instagram) alongside a strategic OOH buy. This buy consisted of large format murals and wild postings placed in high traffic areas, plus specific location-based TSA’s in close proximity to LCBO locations, keeping the product top of mind during the holiday season.

Of course, while we may see more cancelled soirées next year, it’s safe to say we’ll never have another year quite like 2020. And that’s something we can all raise a glass to.

Title: The Grand Good Riddance

Client: Campari Canada

Brand: Grand Marnier

Agency: Juliet

Creative Director: Ryan Spelliscy

Head of Production: Andrew Schulze

Business Driver: Heather Horton, Taeya Page

Connections Planner: Olivia Murphy

Strategist: Kaiti Snell

Art Director: Mariam Alqasim

Copywriter: Rebecca Skinulis

Designer: Dameon Neath

Production: Undivided

Director/Photographer: Nikki Ormerod

Executive Producer/Partner: Scott Houghton

Director of Photography: Nina Djacic

Producer: Christa Michelle

Post: Darling

Editor: Kerstin Juby

Colour: Kassi Bellamy

Retoucher: Patty Watteyne/Jorge Chaves

Media: Mindshare

Associate Director: Alana Karelson

Media Manager: Jacky Hubbard