As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
In this King Kong homage, the beautiful blond initially screams and rejects King because his ginormous ape hands (he is an APE not a monkey! / pet-peeve) are stinky and may have cooties. Once she has sanitized the big ape with her trusty Green Cross Hand Sanitizer, they can get down to business and share germs in a big fat cootie-filled snog. Don't worry your little head with the details, it's advertising-logic.
GREEN CROSS
Agency: Riverorchard Ho Chi Minh City
Production Company: S-FILMS
Director: Sunil Thomas
PETER SUTHERLAND (Executive Creative Director)
PETER SUTHERLAND/TRUONG (Art Director)
Ian Brown (Copywriter)
BEN GONZALES (Agency Producer)
MONICA MORALOS/ERICA (Account manager)
