National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
McCann Worldgroup in New Delhi, India created this campaign for Greenpeace. Each "ying-yang" has been hand illustrated, see the progress photos attached. The images isn't a giant Katamari Damacy ball (remember those videos? , Snowball and Hollywood spheres.) No, instead this is the simple idea of yin & yang, and how our nature yin & yang is currently off-balance.
"This campaign is all about how man has disturbed the balance of nature. We have used the symbols of yin and yang to portray the same. After having a detailed look at the creative you will see how much hard work has gone into it. We divided the campaign into 3 ads , Land, Water and Air, with each poster addresses issues related to land , water and air. Everything has been hand drawn, painted by hand , scanned , photographed and then retouching done to achieve the desired result."