National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Greenpeace, who have previously used borrowed interest to great effect - making a LEGO film to coincide with the release of 'The LEGO Movie' (7.5M YouTube hits and counting) - will be looking for more of that viral success with this 'Season 6 Teaser' promoting their new microsite: winterisnotcoming.org.
The caption reads: "A few more degrees can change the story" - referencing the frozen 'White Walkers' from popular TV show Game of Thrones.
Winter might not be coming, but like the climate, HBOs lawyers are probably just getting warmed up.
Client: Greenpeace France