In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Following on the success of this summer’s, A Cart Apart, NO FRILLS® is once again doing what no other discount grocery store has done before…dropping an album!
Starting today, when you text “album” to 374-557 fans will be able to get a free album download and exclusive flyers offers right to their phones. You’ll have great deals in the palm of your hand and a fire album with a track on there for everyone.
The list of champion tracks includes, "Bananas”, “So Fresh”, “Spicy” and of course “Haulin’ State of Mind”. Available for download on Spotify and Apple Music or check out the Haulin’ State of Mind album video:
Listen to the previously released track A Cart Apart here.
You can listen/download the album on all major streaming services. Some lyric highlights!
Bananas
Bananas
The portable fruit
Put ‘em in a smoothie
Or your cold-pressed juice
04. Haulin' State of Mind
I’m a Hauler to the core
Filling up my backseat
Budgets stay low
And we all gotta eat
05. Spicy
Got some spices from the world ‘round
Now all I gotta do
Is push my cart to check out
Cayenne, cumin, oregano
You already know
I shake it, like, woah
06. So Fresh
Hauler for me
Won’t you Hauler for me?
Stay fresh my homies
Won’t you Hauler for me?
Crackers with Brie
Won’t you Hauler at me?
09. Low Bills
Yo
I bought some kale for my Caesar
And a couple frozen pizzas
Got some hummus and some pitas
Ooh, now it’s time to eat up
Cashier’s name is Rita
Says the prices won’t be beat, yeah
Free parking, forget the street, ha
New deals every week, uh
And the crab meat on fleek
Add some wings, never too chic
Set my oven to preheat
They say I’m loco drinkin’ hot cocoa powder
Times like these
Haulers need to come together
By staying apart
It’s time for all Haulers
To haul responsibly…
Make sure to wash your hands and haul...
A CART APART
Keep
A CART APART
Keep
A CART APART
Stay 6 feet at least or
A CART APART
6 feet
A CART APART
Let’s keep!
Physical distancing…
Title: Haulin’ State of Mind
Client: Loblaw Companies Limited
Brand: No Frills
CLIENT
SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci
AGENCY
Agency: john st.
Executive Creative Director: Cher Campbell
Associate Creative Director: Robbie Percy
Associate Creative Director: Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Producer: Megan Flett
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming
MUSIC
Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design: Didier Tovel
Mixing Engineer: Eric Hulme
Executive Producer: Alison Lawee
EDITORIAL
Post Production: Outsider Editorial
Editor: John Gallagher
Assistant Editor: Cam Anderson
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
ONLINE
Post Production: The Vanity
VFX Artists: Naveen Srivastava, Kaelem Cahill, Adam Silcox-Vanwyk
Executive Producer: Stephanie Pennington
Producer: Katie Methot