From the grocery store that brought you this summer’s sleeper hit, A Cart Apart, comes a whole damn album

Following on the success of this summer’s, A Cart Apart, NO FRILLS® is once again doing what no other discount grocery store has done before…dropping an album!


Starting today, when you text “album” to 374-557 fans will be able to get a free album download and exclusive flyers offers right to their phones. You’ll have great deals in the palm of your hand and a fire album with a track on there for everyone.  


The list of champion tracks includes, "Bananas”, “So Fresh”, “Spicy” and of course “Haulin’ State of Mind”. Available for download on Spotify and Apple Music or check out the Haulin’ State of Mind album video: 

Listen to the previously released track A Cart Apart here.

You can listen/download the album on all major streaming services. Some lyric highlights!




01. Bananas



The portable fruit

Put ‘em in a smoothie


Or your cold-pressed juice




04. Haulin' State of Mind

I’m a Hauler to the core

Filling up my backseat

Budgets stay low


And we all gotta eat



05. Spicy

Got some spices from the world ‘round

Now all I gotta do

Is push my cart to check out

Cayenne, cumin, oregano

You already know


I shake it, like, woah



06. So Fresh

Hauler for me

Won’t you Hauler for me?


Stay fresh my homies

Won’t you Hauler for me?


Crackers with Brie

Won’t you Hauler at me?



09. Low Bills


I bought some kale for my Caesar

And a couple frozen pizzas

Got some hummus and some pitas

Ooh, now it’s time to eat up

Cashier’s name is Rita

Says the prices won’t be beat, yeah

Free parking, forget the street, ha

New deals every week, uh

And the crab meat on fleek

Add some wings, never too chic

Set my oven to preheat


They say I’m loco drinkin’ hot cocoa powder

and of course -- 
12. A Cart Apart

Times like these

Haulers need to come together

By staying apart 

It’s time for all Haulers

To haul responsibly…


Make sure to wash your hands and haul...







Stay 6 feet at least or


6 feet 


Let’s keep!

Physical distancing…


Title: Haulin’ State of Mind
Client: Loblaw Companies Limited
Brand: No Frills

SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci

Agency: john st.
Executive Creative Director: Cher Campbell
Associate Creative Director: Robbie Percy
Associate Creative Director: Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Producer: Megan Flett
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming

Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design: Didier Tovel
Mixing Engineer: Eric Hulme
Executive Producer: Alison Lawee

Post Production: Outsider Editorial
Editor: John Gallagher
Assistant Editor: Cam Anderson
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi

Post Production: The Vanity
VFX Artists: Naveen Srivastava, Kaelem Cahill, Adam Silcox-Vanwyk
Executive Producer: Stephanie Pennington
Producer: Katie Methot

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