I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
"An event, seen from one point of view gives one impression. Seen from another point of view it gives much a different impression. But it's only when you get the whole picture, you can fully understand, what's going on." So you think the skinhead is running away first, robbing a businessman second, and finally you understand he's saving him from a pile of falling bricks.
This classic is consistently voted one of the best commercials of all time, the voiceover was performed by Charles Nove and the ad was written by then copywriter now director, Frank Budges.
Voiceover: Charles Nove
