Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” reads the notes from Alessandro Michele on this new Gucci campaign. The release says it "draws inspiration" from Stanley Kubrick's work.
Inspired or straight-up copied? It's difficult to tell where the line is drawn these days but now I want to watch every single Stanley Kubrick movie again, and maybe get myself some awesome Gucci platform loafers or an Adidas tracksuit. Whichever.
The original "Shining" film has been interpreted to mean many things. An allegory of American imperialism. A metaphor for the genocide of Native Americans. A reworking of fairy tales, both Hansel and Gretel and the Three Little Pigs, with Jack Torrance identified as the Big Bad Wolf. Was it all about ghosts or cabin fever, or witches? Or... worse?
Client: Gucci
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers & Directors: Mert & Marcus
Models' Make up: Thomas De Kluyver
Models' Hair: Paul Hanlon
