As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” reads the notes from Alessandro Michele on this new Gucci campaign. The release says it "draws inspiration" from Stanley Kubrick's work.
Inspired or straight-up copied? It's difficult to tell where the line is drawn these days but now I want to watch every single Stanley Kubrick movie again, and maybe get myself some awesome Gucci platform loafers or an Adidas tracksuit. Whichever.
The original "Shining" film has been interpreted to mean many things. An allegory of American imperialism. A metaphor for the genocide of Native Americans. A reworking of fairy tales, both Hansel and Gretel and the Three Little Pigs, with Jack Torrance identified as the Big Bad Wolf. Was it all about ghosts or cabin fever, or witches? Or... worse?
Client: Gucci
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers & Directors: Mert & Marcus
Models' Make up: Thomas De Kluyver
Models' Hair: Paul Hanlon
