As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Today it's nationaldagen in Sweden, and as Wikipedia will tell you, it's sort of a recent holiday: "National Day of Sweden (Sveriges nationaldag) is a national holiday observed in Sweden on June 6 every year. The day was renamed and finally justified as national day by Riksdagen, the Swedish parliament, in 1983. Previously it was commemorated as svenska flaggans dag, Swedish flag day." We're confused about this as we don't have the 4th of July bombastic fireworks tradition, or the 17th of May all-day family friendly Norwegian happy party. Nor do we have a national day of massive parades, wine and cheer like the French Bastille Day which is so contagious even other countries celebrate it. After all, we never had a revolution, nor did we free ourselves from occupying forces, so what are we partying for? Oh, right King Vasa who rebelled against Denmark.
So every year as we gear up toward the national day off, Swedes are a bit confused as what is Swedish, as it can't just be the flag and extravagant princess-weddings that let us eat cake. Have no fear, Swedes, advertising is here to let you know just what is truly Swedish. The most recent is the Swedish diet ad where we learn that all Swedes are blond and like to drive Vespas or roller-skis on the long country roads.
Bud Light - Conan O'Brien / Sweden - (2009) :30 (USA)
Speaking of Germans, they LOVE us. In fact the only thing they don't like about Sweden is that our bread is "too sweet", so they'll bring their own. They'll spend their holidays here so much they even buy their summer houses in sunny spots in Sweden, which the locals gripe about as it raises the prices of houses. Meanwhile we'll buy our vacation apartments in Spain without batting an eye - despite that beam lodged firmly in it. Germans will also happily familiarize themselves with our bizarre midsummer traditions, and participate. Here they'll explain how midsummer really works in Sweden. This is about as accurate as an Attenborough documentary. Which is to say, extremely accurate.
