National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?
Client: Heineken
Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Account Supervisor: Giada Salerno
Account Manager: Paula Santos
Agency Producer: Giulia Atzori - Nicole Lord
Company Production: Bedeschi Film
Producer: Federico Salvi
Director: Gigi Piola
Editor: Fabrizio Squeo