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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Heineken created an installation for Milan's design week. It looks a bit like Cirque du soleil, except on a lower budget. It's nice to know if I drink Heineken my dreams will come true. And here I've been avoiding that skunk like the plague. Guess I'll have to change that.
Creative Agency: Publicis, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Valeria Vanzulli
Copywriter: Francesca Bonomi
Account Supervisor: Giada Salerno
Agency Producer: Mariella Maiorano
General Manager/International Client Service Director: Daniela Di Maio
Production: Dooley Srl
Executive Producer: Marco Astarita
Director and Coreographer: Nikos Lagousakos
Set Designer: Andrea Gallo, Pollo Design
Stylist: Claudia Tortora
Music and Sound Effects: Diego Maggi
Structure and Technology Producer: Giancarlo Campora, Lime Lite
Client: Heineken Italia
Brand Manager: Daniela Gorni
Group Brand Manager: Roberto Giugliano
Editor: Stuart Greenwald