Heinz Tomato Blood - Vegetarian Vampire Recruitment Film (2022) 1:30 (USA)

1stAveMachine and Wieden + Kennedy created this ad for Heinz titled “Vegetarian Vampire”, featuring TikTok star EJ Marcus, which debuted during the premiere of AMC’s new "Interview With the Vampire series." It has a heap of "what we do in shadows" humorous feeling to it, depicting a vampire being interviewed about his habits. As he is a vegetarian vampire we get to see him being horrified by his roommate using it on things like eggs and hissing at green beans. 

Directed by award-winning comedy writer, director, and actor David Ebert, we see a "280-year-old vampire", influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup. The only negative according to Toby is all the plastic bottles that he needs to recycle. 

“Vegetarian Vampire” is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo”, utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter. David was also the Creative Director for “GroupHug”, a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands.

KHC

Heinz Lead: Megan Magnuson

Sr. Brand Manager: Jacqueline Chao

Brand Manager: Alyssa Cicero

Agency: Wieden + Kennedy

Creative Director: Christine Santora

Creative Director: Will Binder

Art Director: Bowook Yoon

Copywriter: Sara Carr

Producer: Tara Toliver

Executive Producer: Sam Kilbreth

Management Supervisor: Carina Polini

Account Supervisor: Miriam Charry

Account Executive: Emily Rivera

Senior Business Manager: Andrew Fagan

Production Company: 1stAveMachine

Directors: David Ebert

Partner/Executive Producer: Sam Penfield

Executive Producer: Andrew Geller

Producer: Matthew Snetzko

Post Production:

Editor: Melissa Burns