Heinz Tomato Blood - Vegetarian Vampire Recruitment Film (2022) 1:30 (USA)

1stAveMachine and Wieden + Kennedy created this ad for Heinz titled “Vegetarian Vampire”, featuring TikTok star EJ Marcus, which debuted during the premiere of AMC’s new "Interview With the Vampire series." It has a heap of "what we do in shadows" humorous feeling to it, depicting a vampire being interviewed about his habits. As he is a vegetarian vampire we get to see him being horrified by his roommate using it on things like eggs and hissing at green beans. 

Directed by award-winning comedy writer, director, and actor David Ebert, we see a "280-year-old vampire", influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup. The only negative according to Toby is all the plastic bottles that he needs to recycle. 

“Vegetarian Vampire” is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo”, utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter. David was also the Creative Director for “GroupHug”, a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands.

Heinz Lead: Megan Magnuson
Sr. Brand Manager: Jacqueline Chao
Brand Manager: Alyssa Cicero

Agency: Wieden + Kennedy
Creative Director: Christine Santora
Creative Director: Will Binder
Art Director: Bowook Yoon
Copywriter: Sara Carr
Producer: Tara Toliver
Executive Producer: Sam Kilbreth
Management Supervisor: Carina Polini
Account Supervisor: Miriam Charry
Account Executive: Emily Rivera
Senior Business Manager: Andrew Fagan

Production Company: 1stAveMachine
Directors: David Ebert
Partner/Executive Producer: Sam Penfield
Executive Producer: Andrew Geller
Producer: Matthew Snetzko

Post Production:
Editor: Melissa Burns

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