As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Hamm & Brie are stuck in a fridge because they're dinner in Superbowl LVII. Along come Pete Davidson, because he really is everywhere, to eat them. Yeah, that's weird, but not Super Bowl weird IMHO. While Hellman's continues on their strategy to make people think differently about leftovers, aka food waste, which can be transformed by mayo into MMmmm-Mmmm yum from previous years - the strategy of advertising during the super bowl is a sound one. It is one of the biggest "leftover food events" of the year, after all.
Executive Creative Director: Susan Golkin
Principal talent: Jon Hamm, Brie Larson, Pete Davidson.
