Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at [store]" at least ten times since the mid-nineties.
Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.
Photography: Visionary Group
Suthisak Sucharittanonta - Chief Creative Officer
Weerachon Weeraworawit - Executive Creative Director
Kajnarong Inpornvichitr - Art Director
Raj Deepak Das - Art Director
Weerachon Weeraworawit - Copywriter
