I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
I don't know which will be more remembered for the scourge it visited on this planet, Wal-Mart or The Black Death. Few companies have taken more of a beating.
But now the company is fighting back with a new campaign that goes right after its detractors. But is this a good idea?
Yeah, the company is in desperate need of an image makeover. But isn't this new campaign just giving its enemies an even louder voice? There's so many other ways they could have gone.
Sun Tzu might have been a genius on the battlefield. But he looks pretty impotent in a blue apron.