Hyundai asks you to get hooked on the all-new Sonata

Hyundai has launched the first phase of its All-New Sonata campaign with a charming 60' story. Created by its Agency partner Innocean Australia, and directed By Finch's Nick Ball, the spot highlights what can happen when you let someone else get behind the wheel of the Sonata.

The Campaign will also include a dedicated spot for Hyundai's sponsorship of the ICC Cricket World Cup, which starts on February 14th, and this will be followed later by a digitally-led content component.

Client – Hyundai Motor Company Australia Managing Director, Oliver Mann
Senior Manager Marketing, Andrew Knox Brand Communications Manager: Kate Fabian Marketing Coordinator: Luke Hartin

Agency - Innocean

Creative Director: Scott Lambert Creative: Mike Lind
Agency Producer: Tania Templeton Group Business Director: Tim Hiley Business Director: John Larkin Business Manager: Raoul Gundelach

Production Company: Finch

Director: Nick Ball
Executive Producer: Rob Galluzzo Producer: Julianne Shelton
DOP: Ross Emery
Editor: Seth Lockwood - Method Sound design: Song Zu
Music Composer: Jonathan Dreyfus

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