Hyundai - Hope Detector (2018) :60 (USA)

Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl ad. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal detectors. As part of their process, they place their keys in a bin. Now they'll be taken to a special area of security, where they see a screen showing pediatric cancer survivors and their families thanking them for their donation to pediatric cancer research by being a Hyundai owner. The devices outside the room were, in fact, Hope Detectors—detecting the hope that Hyundai owners provided through donations to pediatric cancer research with the purchase of every Hyundai vehicle over the last 20 years. Client: Hyundai Motor America

Agency: INNOCEAN USA
Chief Creative Officer: Eric Springer
VP, Group Creative Director: Michael Everard
VP, Group Creative Director: Rich Pass
Creative Director: Scott Muckenthaler
Associate Creative Director, Art: Joe Reynoso
Copywriter: Alvaro Soto
Executive Producer, Content Production: Nicolette Spencer
Executive Producer, Content Production: Harry Lowell
Senior Producer: Melissa Moore
Associate Producer: Devondra Dominguez
SVP Managing Director, Brand Management: Marisstella Marinkovic
Group Brand Director: Mike Braue
Brand Director: Bryan DiBiagio
Brand Manager: Alison O'Neill
Brand Manager: Christy Butler
Brand Manager: Katie Leonard
SVP, U.S. Head of Strategic Planning: Kimberly Bates
SVP Media: Ben Gogley
Media Director: Sean Gilpin
Director of Business Affairs: Ann Davis
Associate Director of Business Affairs: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Project Manager: Jason Reneman
SVP, PR & Business Development: Angela Zepeda
PR Manager: David Thalberg

Production Company: Anonymous Content
Director: John X. Carey
DP: Evan Prosofskey
Executive Producer: SueEllen Clair
Producer: Sara D'Alessio
Production Supervisor: Shelly Silverman
Production Supervisor: Adam Warner
West Coast Sales: Jonathan Wright
Edit House: Jump LA
Editor: David Trachtenberg
Editor: Erwin Fraterman
Assistant Editor: Mike Wolfe
Assistant Editor: Kristina Yawata
Executive Producer: Betsy Beale

Producer: Ann Vega
Head of Production: Kerry Haynie
Managing Partner: Eric Stern

Animation & VFX: King & Country
Director/Partner Rick Gledhill
Executive Producer/Partner: Jerry Torgerson
Head of Production: Brian Butcher
Producer: Joe Abousakher
Director Business Development: DJ Fox
Coordinator: Calvin Kim
Hyundai Motor America
Chief Operating Officer: Brian Smith
Chief Marketing Officer: Dean Evans
Director, Marketing Communications: Paul Imhoff
Senior Group Manager, Brand Marketing & Advertising: Monique Kumpis
Senior Group Manager, Corporate & Marketing PR: Michael Stewart
Executive Coordinator, Marketing & PR: CY Park
Executive Director, Hyundai Hope On Wheels: Zafar Brooks
Mix: Juice Studios
Sound Engineer: Scott Burns
Executive Producer: Dawn Redmann
Producer: Vanessa Carey
Assistant Mixer: Robert Gomez

Color: Company 3
Senior Colorist: Sean Coleman
Senior Producer: Matt Moran

Finishing: Method Studios
Lead Flame Artist: Wensen Ho
Flame Artist: Aaron Neitz
Flame Artist: Aidan Thomas
Flame Artist: Kelly Bumbarger
Flame Artist: Rachel Moorer
Flame Artist: Cecile Tecson
Flame Assist: Cody Edwardson
Producer: Everett Cross
Executive Producer: Cara Lehr
Head of Production: Ananda Reavis