Hyundai - Hope Detector (2018) :60 (USA)

Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl ad. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal detectors. As part of their process, they place their keys in a bin. Now they'll be taken to a special area of security, where they see a screen showing pediatric cancer survivors and their families thanking them for their donation to pediatric cancer research by being a Hyundai owner. The devices outside the room were, in fact, Hope Detectors—detecting the hope that Hyundai owners provided through donations to pediatric cancer research with the purchase of every Hyundai vehicle over the last 20 years.

Client: Hyundai Motor America


Chief Creative Officer: Eric Springer

VP, Group Creative Director: Michael Everard

VP, Group Creative Director: Rich Pass

Creative Director: Scott Muckenthaler

Associate Creative Director, Art: Joe Reynoso

Copywriter: Alvaro Soto

Executive Producer, Content Production: Nicolette Spencer

Executive Producer, Content Production: Harry Lowell

Senior Producer: Melissa Moore

Associate Producer: Devondra Dominguez

SVP Managing Director, Brand Management: Marisstella Marinkovic

Group Brand Director: Mike Braue

Brand Director: Bryan DiBiagio

Brand Manager: Alison O'Neill

Brand Manager: Christy Butler

Brand Manager: Katie Leonard

SVP, U.S. Head of Strategic Planning: Kimberly Bates

SVP Media: Ben Gogley

Media Director: Sean Gilpin

Director of Business Affairs: Ann Davis

Associate Director of Business Affairs: Lisa Nichols

Broadcast Traffic Supervisor: Theresa Artaserse

Broadcast Traffic Manager: Valerie Neibel

Project Manager: Jason Reneman

SVP, PR & Business Development: Angela Zepeda

PR Manager: David Thalberg

Production Company: Anonymous Content

Director: John X. Carey

DP: Evan Prosofskey

Executive Producer: SueEllen Clair

Producer: Sara D'Alessio

Production Supervisor: Shelly Silverman

Production Supervisor: Adam Warner

West Coast Sales: Jonathan Wright

Edit House: Jump LA

Editor: David Trachtenberg

Editor: Erwin Fraterman

Assistant Editor: Mike Wolfe

Assistant Editor: Kristina Yawata

Executive Producer: Betsy Beale

Producer: Ann Vega

Head of Production: Kerry Haynie

Managing Partner: Eric Stern

Animation & VFX: King & Country

Director/Partner Rick Gledhill

Executive Producer/Partner: Jerry Torgerson

Head of Production: Brian Butcher

Producer: Joe Abousakher

Director Business Development: DJ Fox

Coordinator: Calvin Kim

Hyundai Motor America

Chief Operating Officer: Brian Smith

Chief Marketing Officer: Dean Evans

Director, Marketing Communications: Paul Imhoff

Senior Group Manager, Brand Marketing & Advertising: Monique Kumpis

Senior Group Manager, Corporate & Marketing PR: Michael Stewart

Executive Coordinator, Marketing & PR: CY Park

Executive Director, Hyundai Hope On Wheels: Zafar Brooks

Mix: Juice Studios

Sound Engineer: Scott Burns

Executive Producer: Dawn Redmann

Producer: Vanessa Carey

Assistant Mixer: Robert Gomez

Color: Company 3

Senior Colorist: Sean Coleman

Senior Producer: Matt Moran

Finishing: Method Studios

Lead Flame Artist: Wensen Ho

Flame Artist: Aaron Neitz

Flame Artist: Aidan Thomas

Flame Artist: Kelly Bumbarger

Flame Artist: Rachel Moorer

Flame Artist: Cecile Tecson

Flame Assist: Cody Edwardson

Producer: Everett Cross

Executive Producer: Cara Lehr

Head of Production: Ananda Reavis

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