National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Wicked smaht, this smaht pahk. Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz all talk about the main feature of this new Hyundai Sonata, in a heavy Boston accent, which is both funny and charming. All of the USA knows how to say "pahk da cahr" in that accent already, so I can imagine how people will have fun with "smaht pahk". Plus, this isn't a feature that other cars don't have, but with this advert Hyundai has claimed the feature as theirs. I can picture people in car dealerships asking if a car has "Smaht pahk" in the future.
Client: Hyundai