Hyundai Storm - Upskirt / NSWF - by storm edge design (2012) :30 (The Netherlands)

Hyundai Storm - Upskirt / NSWF - by storm edge design (2012) :30 (The Netherlands)

In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.

Hyundai Storm - Upskirt / NSWF - by storm edge design (2012) :30 (The Netherlands)
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Strategy: Jur Baart
Art director: Wouter Vanhaeren
Copywriter: Merlijn van Vliet
Production: 100% Halal Productions

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