National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.
Client: Ikea ad agency: 1861United