Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Ikea conducted an experiment in Spain, where they asked children to write a letter to the Three Kings about what they'd like for christmas. Writing to the Three Kings is like writing a letter to Santa. Then Ikea asked the kids to write a letter to their parents too, about what they would like their parents to get them for christmas. Kleenex-warning, the result is quite touching.
Client: Ikea Spain
Ad agency: McCann, Madrid
