Ikea - Really short bedtime stories - double page spread, Canada

Zig, Toronto are having fun with their latest Ikea campaign.

The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”

Client: Ikea
Agency: Zig Toronto

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Anonymous Adgrunt's picture
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malar99's picture

That´s really nice work and smart.

alex's picture

Now that's advertising for you. Lovely.

Dabitch's picture

I actually want the little books. They would amuse my oh-such-short-attentionspan daughter.

alex's picture

I can do this for you. Tonight's story - Little Red Riding Hood.

Wolf eats granny. Wolf dresses up like granny. Girl vists granny. Wolf eats girl.

Billy Goats Gruff:

Goats fool troll. (Say that aloud - it's fun).

Easy, really. I can do speed babysitting.