Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly
Zig, Toronto are having fun with their latest Ikea campaign.
The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”
