In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A repeat of the classic “The holidays just aren't the same without J & B.” with a new spiffy layout. Proof that a great idea never really dies.
Ad agency: Grace & Rothschild
Copywriter / Creative Director: Diane Rothschild
