INIT - Dictator, Terrorist, Genocide - print, Paraguay

"We all have something good to give. Organ donation saves lives." is the message that INAT wants you to take away from these quirky illustration depicting Hitler, Osama and oh look a wildcard, it's Pinochet! The sliced up dictators & terrorists have their traits labelled, "assassin", "genocidal", "sadist" and so on, but concludes to the right that the inside bits are all organs that can be donated. So even the worst people can do something good, get it? Yes you get it, but you might be a bit tired of the old Hitler, Osama , Hitler shampoo, sex with Hitler, Malaria Hitler & Stalin, cowboy Osama and Rasta Hitler, Egg Osama, Hitler with Gloria, cigarette Hitler and Osama double whammy.... (deep breath).... even baby Hitler and baby Osama, and then jokes on Osama's grave, before he's is offered pizza used in advertising. Just because you're dead doesn't mean you can't still live on as scary dude in ads.

Maybe it's just me, but it's a wee bit too formulaic by now. That whole "world famous bad guy as example" visual. Nice try though, El Barrio.

Ad Agency: El Barrio, Asunción, Paraguay
Creative Director / Art Director / Copywriter: Marcos Valdez
Art Director / Illustrator: Alejandro Ruiz