Innocence en danger - the airdrop gate / Dick Pics

I confess I love ads like this. They hacked a solution that would work for the client's budget and will educate the target market. And by budget I mean that I know this can be done on the cheap, when Fan Club created homeless encampments all over the Gowalla app, I was the one who taught the agency how to do it and we spent an evening snacking and having some drinks while covering the entire city in virtual homeless.

The problem here was different. There's a real issue out there with airdropped dick-picks, and those are not pleasant. (Unlike unsolicited Dik-Diks which you should follow) It's bad enough if you receive on as an adult, clear harassment, but for a child, it's like a bomb in their phone. "Cyber-flashers" have been getting more aggressive, and they’re at the forefront of technology and in any public space, you could see a penis pop up on your screen without your consent. 
 

So. ROSA Paris decided to send their own "dick pic", to educate people on how to avoid these. They hacked a bunch of iPhones to beam messages to all devices within range, and they send volunteers out in Paris carrying the hacked iPhones. Their "dick" was a boat mooring, and the message that came with the image read: "You’ve just accepted a dick pic.​ Your child could have received one too. You're lucky, this time it's only a boat mooring. But it could have been worse." The message then tells you how to avoid such things. 
 

In addition to public transport, Innocence in Danger targeted bars and restaurants, shopping malls, as well as several sporting events (Stade de France, Paris Marathon), cultural events (cinemas, Accor Arena, Zenith of Paris, the Philharmonie of Paris), and, since it’s France, some demonstrations.

And to warn future iPhone owners, Innocence in Danger also hacked iPhones at the Apple stores on the Champs-Elysées and near the Paris Opéra to display its message. 

Using only 30 iPhones, over a period of 2 weeks, the operation affected iPhones of over 250,000 people. 

"The sudden appearance of such images can not only shock, but for some fragile children can activate either symptoms of psycho-trauma, panic attacks, states of anxiety, intrusive thoughts or even nightmares recalling previous aggressions that can lead to risky behaviors or a sustained state of shock, a dissociation that puts them in a state of emotional anesthesia, leaving them vulnerable to even worse attacks, for lack of being able to defend themselves. Yes, we need parental control. And yes, there needs to be the strictest penalties for such mailings.” 

Gilles Lazimi, Doctor at the Centre de Santé en Seine-Saint-Denis et membre du Haut Conseil à l'Egalité Entre les Femmes et les Hommes 

iPhone users with AirDrop enabled may unknowingly be exposing personal information to complete strangers. In a report published recently, researchers from the Department of Computer Science at the University of Darmstadt in Germany revealed the discovery of a security flaw in Apple's AirDrop. 

It’s widely known that exposure to pornography at a young age can lead to a multitude of negative consequences. Among other risks, when children view pornography depicting abusive and misogynistic acts, they may come to view this behavior as normal and acceptable. And this cannot, should not, be acceptable. 

Homayra Sellier, President, Innocence in Danger 

 

CREDITS  

CLIENT:

Présidente IED : Homayra Sellier 

Communication & Marketing IED : Barbara Arbib
Médecin au centre de santé de Romainville en Seine-Saint-Denis et membre du haut Conseil à l'égalité entre les femmes et les hommes : Gilles Lazimi

AGENCE CRÉATIVE : ROSA PARIS  

Co-fondateurs : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
Directeurs de la création : Gilles Fichteberg et Jean-François Sacco  

Directeurs de création : Nicolas Gadesaude & Julien Saurin 

Directeurs artistiques & Concepteurs-Rédacteurs : Sébastien Mertens, William Verdel 

Motion Designer : Franck Rakoto 

Directeur conseil : Camille Courant 

Planneur Stratégique : Basile Viault
Directrice de la communication : Lauren Weber-Staricky  

Chargées de communication : Manon Grébert, Marie Smid