Intuit - Giant Skip (2018) :15 (USA)

In 2018, Intuit aired its first-ever Super Bowl ad, directing viewers to a four-minute short film called "A Giant Story." The film tells the story of an engineer and entrepreneur who creates an Intuit Giant to help her friend manage the finances of his small flower shop. The ad aimed to demonstrate how Intuit's products can work together to help people be more prosperous. The company was careful to create inclusive characters and avoid gender stereotypes. The ad was created by Phenomenon and animated by Passion Animation Studios.