In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Intuit, a tax preparation company, will be showing up for its Super Bowl in February 2014. According to Business Insider, there's a twist--Intuit will not be running a :30 ad for itself, but for a client.
"We wanted to do a series of firsts," CEO Brad Smith told Business Insider. "It's the first time a company will buy a customer an ad, and it's the first time a small business will be showcased among all those big national brands."
they deserve the spot. Intuit's name will only appear at the end of the ad.
In addition to the ad, Intuit will provide the final four with free business consultations and advice from business experts.
It will be interesting to see if people remember Intuit or the small business that wins the spot. But, in an age of brands looking for ways to show themselves to be more "human", this might work.
What do you think?
