Country: Romania
(3D) OOH, so malty!
Created to mark the launch of Amstel in Romania, this 3D OOH campaign for Heineken turns ordinary billboards into 3D
This campaign is called 'Hanging straps'. Images of the Big Pilot's Watch were attached to the bus straps. The line reads: "Try it here. The Big Pilot's watch" IWC Big Pilot.
Client: IWC Big Pilot
Ad Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl