iZettle - Big things start small (2016) :30 (Sweden)

iZettle gives small business owners all the tools they need to start, run and improve their business. They even provide credit card readers. Small business, geddit? They're in a really tiny room! Never mind.


“Big things start small' is the basic premise that’s dramatized in the TVC, where a barber runs a super tiny salon that specializes in voluminous hairstyles.” Johan Holmgren, Creative Director, ACNE.

“iZettle is a creative company and we’re happy that we got the opportunity to be a small part of their big journey.” Continues Johan.

“We wanted to create a visually small space as a metaphor for everyday life of most small business owners. Things are tight and you have to be swift. We also wanted to reflect that iZettle makes the paying customers life easier as well.” – Tommy Carlsson, Art Director and Film Director, ACNE.

Agency: ACNE
Creative Director: Johan Holmgren
Client Director: Ori Mace
Producer: Tim Mardell
Project leader: Magdalena Piwowoz
Art Director: Tommy Carlsson
Copywriter: Tommy Carlsson
Director: Tommy & Christian
DOP: David Hellman
Set Design: Sara Wiklund
Creative Director iZettle: Thomas Le Guellaff
Brand Director iZettle: Patrik Karlsson
Head of marketing (Growth) iZettle: Magdalena Micko

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