In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Award-winning photographer Ian Butterworth shot these ads, which go along with Milk + Honey's epic origin story commercial for the beer brand.
The integrated campaign, running across cinema, TV, social, radio, and out of home establishes James Squire’s audacious philosophy and approach to life.
Client: James Squire
Photographer: Justin McMillan
