Jeep - "Portraits" (2016) :60 (USA)

"In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand"

While some ad cats are getting Think Different flashbacks, I couldn't help but notice how rooms fell silent as this ad came on, slow black and white portraits and a delicate piano is such a stark contrast to the loud, fast-moving, colourful game. Congrats, Jeep, you at least know to zig when others zag.

Client: Jeep
Ad agency: Iris, New York

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Anonymous Adgrunt's picture
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Dabitch's picture

We are all automakers nao, fam.