Set to the most american of all songs, "This land is your land" takes us from California to the New York island, from the red wood forest to the Gulf Stream waters, to Indias elephant trafficked highways, to the silk roads camel traffic jam, to Australian and Indonesia, and snow covered landscapes. So wait, that ribbon of highway and that endless skyway isn't in the USA, by this land Jeep means the entire world. It's made for you and me, illustrated with portraits of people from around the globe. By this land Jeep means the entire planet and all of us, and with this ad they're announced not only their new global approach, but also their green ideas. Announcing "America’s smallest, lightest SUV", the Jeep Renegade is made on the same assembly line in Italy as the Fiat 500.
Client: Jeep
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