John St "Reactvertising" (2014) 3:03 (Canada)

"With Reactvertising you're not just borrowing interest. You're creating the illusion your brand is actually interesting." This self-promo for John St is pretty freaking hilarious.
It's also pretty freaking sad. Because I've worked at more than a few agencies who truly believe in this social media bullshit model.
Thanks for bringing me down, John St!

Agency: John St

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