I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
"With Reactvertising you're not just borrowing interest. You're creating the illusion your brand is actually interesting." This self-promo for John St is pretty freaking hilarious.
It's also pretty freaking sad. Because I've worked at more than a few agencies who truly believe in this social media bullshit model.
Thanks for bringing me down
Agency: John St