National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Cute little Biblical visual solution for Kanat Agricultural Insurance that protects farmers from unexpected disasters.
Client: Kanat –Insurance fund for natural risks in agriculture
Agency: Y&R Israel
CEO & Chief Creative Officer: Guy Bar
Deputy CEO: Yuval Vaingast
Creative Director: Oren Bennaim, Moshe Saikevich
Copywriter: Gal Shnaider
Art Director: Shiran Romano
Photoshop: Frank Abu, Shlomi Amir
Account Manager: Liana kadis, Dorit Rudin
Producer: Lirona Spivak