KAYAK infiltrates "the elites" by allowing you to find travel deals in silly new campaign

Agency Supernatural has some fun conspiracy theories, and how expensive travel has gotten.
Want to vacation at the same resorts as the illuminati and elite aliens that control the world? Kayak can help.

"Travel can be expensive, but there are still deals to be found, especially if you know some hacks," said Matt Clarke, VP of NA Marketing at Kayak. "Our goal with these latest ads was to address the expensive stigma of travel head-on while showcasing the fact that you can still travel by getting great deals through Kayak."
In addition, there is a second set of commercials, also directed by Kuntz, that shows people in mundane settings at home who suddenly believe they are rich because their partners suggest a vacation that sounds expensive.

economy? Point being that Kayak saves you money. It gets weird when the other party doesn't think of that, but instead believes their rich. What would you do if were rich?

In this economy? What are we rich?
Are we rich?! I can finally get extensive plastic surgery
I can look like my brother!
Everyone thinks he's so great.
"Be more like your brother." Well I will be. We'll both be my brother now!
We're not rich. I use KAYAK to compare hundreds of travel sites to get a great deal on our flight, car and hotel.
That's great.
KAYAK. Search one and done.