"Keep It Real" Campaign from McAfee Warns of AI Scams

"Keep It Real" Campaign from McAfee Warns of AI Scams

Keep it Real is a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being scammed.

In one of the campaign’s digital ads a woman is lounging on a beach, when her head suddenly rotates a full 360 degrees.

Credits

Kim Mickenberg, Partner, Campaign Design YanYan Zhang, Partner, Brand Design Susan Pfeifer, Partner, Head of Operations Anne-Marie Rosser, CEO Efrain Bahena, Director, Strategy Pete Barnett, Director, Design Cody Fenske, Associate Creative Director, Design Rachel Kim, Senior Designer Tarek El-Mofty, Associate Partner, Production Thomas Horne, Director, Animation and Editorial Maria Erdmann, Associate Director, Copy Editor Briana Lockett Van Andel, Business Affairs Manager

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