National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
So Mr Sandman spills some dream dust. The missus dreams of a hunky guy on a white horse, while the hubby clearly overdosing on the dust gets Adriana Lima, Chuck Liddell and Mötley Crue while driving a KIA around a racetrack surrounded by bikini-clad screaming fan girls. This couldn't get more male vs female stereotypical if it tried. But then hubby slams the car through to his wife's dream and steals her away from her dreamboat. I guess that makes it okay then? I don't know. I was distracted by all the boobage. Count them.
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The 60 airs in the 4th quarter of the big game and features Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart”
Ad agency: David&Goliath