National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Using a character fifteen-year old film to promote a luxury car that will make you rethink luxury is already a strange premise. Having that character break into opera midway through the spot isn’t luxury so much as a hot mess of WTFness.
Good casting though. My favorite part is when the man says to Morpheus during his pretentious speech: “We just want to get our car…”
I know the feeling
Client: Kia
Agency: David & Goliath