Kia “The Truth” (2014) 1:30 (USA)

Using a character fifteen-year old film to promote a luxury car that will make you rethink luxury is already a strange premise. Having that character break into opera midway through the spot isn’t luxury so much as a hot mess of WTFness.

Good casting though. My favorite part is when the man says to Morpheus during his pretentious speech: “We just want to get our car…”

I know the feeling, bub. I know the feeling.

Client: Kia
Agency: David & Goliath

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