National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
What do you do when your currency takes a headlong dip and your global credit rating goes down "faster than a drunken intern at an office party tripping over a box full of discarded scamps."
For most agencies this would be a red alert situation - but all advertisers live by one manta - the negative can always be spun into something good. We make gold out of straw. It's what we do. And it's what Cape Town-based agency Kilmer & Cruise decided to do this week, when a series of swift, unexpected cabinet reshuffling moves "resembling a dandy game of musical chairs" by South African President, Jacob Zuma, saw a massive drop in the value of the South African rand.