Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft. I'll pass, thanks.
The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.
Client KLM Royal Dutch Airlines
Agencies Rapp Tribal DDB Amsterdam
Copywriter Sander van de Vlasakker
Art directors Joost van Middelaar Keith Kornson
Designers Keith Kornson Anthony Goodwin
Producers Matty Bakker Jesse Mons Linda Cuvelier
Strategic and planning director Rogier van der Werf
Developer Mediamonks
Technical lead Jan Willem Penterman
Director Tom Rijpert
Executive producer Arjen Warendorff
Post-production company Mediamonks
Music MassiveMusic Kaiser Sound Studios Mediamonks
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Looks so cool, this campaign. But when you think of it, it's just another contest. Nothing less, nothing more.
So why all the fuss?
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