In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
KPN doesn't want iPhone 6 fans to worry, so they sent a mobile tailor out to greet them in the line for the new iPhone. Every person who bought a new phone was offered a free adjustment to their pants, a super-sized pocket, making their phone pocket large enough to accommodate the much larger phones. This way, KPN avoids #bendgate while positioning themselves as über-clever and rather funny telecom for all your iPhone needs.
Kids, this is how you do situational marketing. Talk to your customer where your customers are. Right now they're lining up for iPhones.
Ad agency: N=5
