In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"A Matter Of Choice" directed by Martin Werner, takes on a South American adventure through parades, small towns, on steam-powered trains, through mountains and ancient ruins where a symbol keeps appearing. The symbol is the logo for the coffee brand. The song chosen fits perfectly with this.
Ad agency: Velocity
Production company: Tantor Films
Director: Martin Werner
